Does NextAutomation redistribute or resell Reonomy data?

No — and this is the boundary we hold most firmly. Reonomy is a customer-authorized, partner-gated platform, and its license restricts redistribution. Every workflow we build operates through your own licensed Reonomy access and acts strictly within your entitlement. We do not scrape Reonomy, we do not resell or redistribute its records to you or anyone else, and we never surface data you are not licensed to see. The automation simply removes the manual copy-paste from work you are already authorized to do. If your license does not cover a data point or a programmatic access mode, the automation does not work around that — it respects it.

Does Reonomy have an API I can automate against?

Yes, Reonomy offers an API for ownership, contact, debt, and property data — but access is partner-gated and provisioned per customer under an enterprise agreement, not available to everyone by default, and subject to redistribution restrictions. If your account is provisioned for API access, automation can query your licensed Reonomy data directly. If it is not, we build export-driven workflows from your authorized saved searches instead. Either way, the integration runs on your own license; confirm with your Reonomy/Altus rep which mode your subscription supports before scoping a build.

What makes Reonomy different from ATTOM for off-market sourcing?

ATTOM is a broad, integrator-friendly parcel and tax-data layer with a documented public API — excellent for enriching a known address with ownership of record, assessment, and sales history. Reonomy specializes in the harder off-market questions: resolving the true principal behind an LLC or trust, attaching validated phone and email contacts for that decision-maker, and exposing recorded debt and maturity timing. In practice, teams use ATTOM as the wide enrichment and assessment layer and Reonomy as the contactable-owner and debt-signal layer for active prospecting. They complement rather than replace each other.

Can AI use my Reonomy data to prioritize who to call first?

Yes — this is where Reonomy becomes far more than a lookup. AI running on your licensed Reonomy data reads the combination of signals a human analyst would otherwise weigh one owner at a time: hold period, a loan maturing inside twelve months, an absentee or out-of-area principal, a portfolio owner trimming a single asset class. It ranks your prospecting list by likelihood of a conversation and drafts an outreach rationale for each name. The AI does not invent motivation; it synthesizes the signals already present in your licensed Reonomy records so your team works the twenty owners most likely to transact instead of five hundred raw rows.

How does change detection work if Reonomy has no public webhooks?

Reonomy is partner-gated and does not expose a general public webhook or event stream, so we are honest about how signal-watching works: it runs as a scheduled snapshot diff against your own licensed Reonomy access. The workflow pulls the current state of your tracked owners and submarkets on a cadence (typically daily), compares it to the prior stored snapshot, and emits a 'change' only when an ownership transfer, new loan, or maturity-window entry actually appears. This is a reliable, license-compliant pattern — not a fabricated real-time feed.

How is Reonomy priced and do I need it before you can build?

Reonomy (an Altus Group company) is sold as a per-customer subscription with pricing negotiated based on seats, data scope, and whether API access is included; there is no free public tier. Yes — you need your own active Reonomy license before we build, because every workflow runs through your licensed access. We do not provide Reonomy data and cannot grant access on your behalf. Once your subscription and access mode are confirmed, the automation build typically takes a few hours for the core prospecting and signal-watch flows.

Which CRMs and tools can the enriched Reonomy data flow into?

Any CRM or destination with an API. Common targets are HubSpot, Salesforce, Pipedrive, Airtable, and Google Sheets for the prospecting list, with Slack for team alerts and outreach-task creation. The enrichment sub-workflow returns a flat owner-plus-debt-plus-contact object that maps cleanly to custom fields, so the same licensed Reonomy data feeds your sourcing list, your CRM deal cards, and your underwriting pre-screen without re-querying for each.

Reonomy Integration

Data & Market Intelligence

What It Does

Reonomy (an Altus Group company) is a commercial real estate property-intelligence platform built for off-market prospecting. Where most data tools tell you what a building is, Reonomy specializes in who controls it and how to reach them — true entity-resolved ownership behind LLCs and trusts, validated phone numbers and emails for decision-makers, recorded debt and mortgage details with maturity timing, and sales and lien history across more than 50 million U.S. commercial properties.

Why Real Estate Professionals Use It

Off-market sourcing lives or dies on two questions: who really owns this asset, and how do I reach them before a broker does? CRE ownership is deliberately opaque — title sits in single-purpose LLCs, trusts, and nested entities, and a motivated seller's mobile number is never on the deed. Reonomy exists precisely to collapse that gap: it resolves the true principals behind entities and attaches validated contact data, then layers on the debt picture (lender, original loan amount, recording date, and the maturity window that so often forces a decision).

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AI Solutions for Data

Ebook

CTO's Guide to AI Implementation

Technical framework for CTOs evaluating AI solutions with Build vs Buy analysis

Solution

Property Data Enrichment

Auto-enrich contacts with property ownership, tax records, and market data

Solution

Universal CRM Sync Hub

Keep HubSpot, Follow Up Boss, Salesforce, and spreadsheets in perfect sync

Key Features for Real Estate

Discover how Reonomy powers real estate automation workflows

1 of 7

Feature

Entity-Resolved Ownership Data

Reonomy untangles the LLC, trust, and corporate structures that hold commercial property to surface the true principals and beneficial owners behind a parcel, along with their other holdings.

Real Estate Impact

Knowing that twelve scattered LLCs roll up to one family office turns a fragmented list into a single high-value relationship. Identify portfolio owners and absentee principals — the profiles most receptive to an off-market conversation — instead of mailing a dead-end entity name.

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Automation Workflows

Ready-to-deploy workflows powered by Reonomy + NextAutomation

Workflow 1 of 3

Advanced

Buy-Box Criteria → Matching Owners + Contacts → Scored Prospecting List

On a schedule, this workflow runs your defined buy-box against your licensed Reonomy access, pulls every matching property with its entity-resolved owner and validated contact, scores each owner by off-market likelihood, and drops a ranked roster into a Google Sheet or CRM for the acquisitions team's weekly sourcing sprint. The analyst opens a list of contactable, prioritized owners instead of starting from a blank Reonomy search.

Trigger: Scheduled weekly run (Monday 7:00 AM) via n8n cron

Workflow Steps

1n8n cron fires and loads your buy-box parameters (asset type, size range, submarkets)

2Workflow queries your licensed Reonomy access — API where your account is provisioned, or your authorized saved-search export otherwise — for matching properties

3For each property, retrieve the entity-resolved owner principal and validated contact (phone/email)

4Retrieve debt details (lender, original loan amount, estimated maturity) and last sale date per property

+4 more steps

Your team starts each sourcing sprint with a ranked list of contactable owners drawn from your own Reonomy license — high-probability sellers at the top, each with a number to call and a reason to call now. No analyst time spent untangling LLCs or hunting for phone numbers.

Triggers & Actions

Connect Reonomy to your workflows with powerful triggers and actions

Triggers

Owner or Debt Change Detected (Snapshot Diff)

Detect change by comparing today's licensed Reonomy data for your tracked owners/submarkets against the prior snapshot. Reonomy is partner-gated and does not expose general public webhooks, so change detection runs as a scheduled snapshot diff against your own licensed access — an honest pattern, not a fabricated event stream.

Each morning, flag any tracked owner whose property changed hands or whose loan just entered the 12-month maturity window, then queue a timed outreach.

Actions

Search Properties by Buy-Box Criteria

Query your licensed Reonomy access for properties matching asset type, size, location, and other buy-box filters. Available programmatically once your account is provisioned for the Reonomy API; otherwise driven from your authorized saved-search exports.

Run your standing buy-box (50–150 unit multifamily, pre-1990, three submarkets) on a weekly schedule and return every matching property for downstream owner enrichment.

Resolve Owner Entity and Principal

Retrieve the entity-resolved owner behind a parcel — the true principal or beneficial owner behind an LLC or trust — along with their other identified holdings, from your licensed Reonomy data.

Discover that a target property's nominal LLC rolls up to a family office holding eleven other assets, turning a single parcel into a portfolio-level relationship to pursue.

Fetch Validated Owner Contact

Pull the validated phone and email contact points for a property's decision-maker, with confidence tiers, from your licensed Reonomy access.

After an owner qualifies in a market scan, retrieve their verified mobile number to feed a call-down list rather than a slow direct-mail touch.

Fetch Debt and Mortgage Details

Retrieve recorded loan information — lender, original loan amount, recording date, and estimated maturity timing — plus lien history for a property from your licensed Reonomy data.

Filter a prospecting list to owners with a loan maturing within twelve months and time outreach to the refinance-or-sell decision point.

Fetch Sales and Transaction History

Retrieve recorded sales, deed events, and price history for a property to compute hold period and basis from your licensed Reonomy access.

Surface owners who acquired at a low basis a decade ago and now face a maturity event — a high-conviction off-market profile.

Enrich Property Record

Given an address or property reference, return a consolidated owner + contact + debt + sales + attributes record from your licensed Reonomy data for downstream CRM or underwriting use.

When a broker emails an off-market teaser, instantly enrich the address into a full ownership-and-debt snapshot before the analyst opens the deal card.

Update CRM with Enriched Owner Data

Write resolved owner, validated contact, debt, and last-event fields from your licensed Reonomy data into a deal or contact record in your CRM.

Keep HubSpot owner and debt fields current so the relationship owner always sees the latest licensed Reonomy context on the deal card.

Setup Guide

Get started in approximately 1 hour to confirm license/access and test a single enrichment; 3-4 hours for the full prospecting, signal-watch, and intake workflow suite

Prerequisites

An active, licensed Reonomy subscription (Reonomy access is sold per customer; contact Reonomy/Altus sales — the platform and any API access are provisioned under your account)
Reonomy API access provisioned for your account if you want direct programmatic queries (enterprise/partner gating applies); otherwise your authorized Reonomy saved-search exports
Confirmation from your Reonomy agreement of what your license permits — this automation operates strictly within your own entitlement and never redistributes Reonomy data
An n8n instance (cloud or self-hosted) with the HTTP Request node for licensed API calls, or a file/Drive trigger for export-driven workflows
A CRM or spreadsheet destination (HubSpot, Salesforce, Airtable, or Google Sheets) for enriched owner records

Confirm Your Reonomy License and Access Mode

Before building anything, confirm with your Reonomy/Altus account what your subscription includes and whether API access is provisioned for your account. Reonomy access is partner-gated and per-customer; not every plan includes the API. Decide your access mode: direct API queries (if provisioned) or export-driven workflows from your authorized saved searches. This step also confirms the honest boundary — automation runs inside your license and does not redistribute data.

Ask your Reonomy rep explicitly whether your tier permits programmatic API access and what the redistribution terms are. Build to that answer; never design around scraping the web app.

Provision and Test Your Access Path

If you have API access, obtain your Reonomy API credentials from your account and test a single property or owner query in n8n's HTTP Request node, authenticating per Reonomy's API instructions. If you are export-driven, set up the saved searches in Reonomy that represent your buy-box and confirm you can export them in a structured format (CSV) on a cadence your license allows.

Store Reonomy API credentials as an n8n credential, never inline in a node. For export-driven setups, drop exports into a dedicated Google Drive folder so a file-created trigger can pick them up automatically.

Map Reonomy Fields to Your CRM

Reonomy returns rich owner, contact, and debt structures. Add a Set or Code node after your query/export step to flatten the fields you need — entity principal, validated contact, lender, original loan amount, estimated maturity, last sale date, hold period — and map them to custom fields in your CRM so every record speaks the same schema.

Build one reusable 'Reonomy Enrichment' sub-workflow that takes a property reference and returns a flat object. Reference it from every sourcing and intake workflow so the mapping lives in one place.

Build the Buy-Box Prospecting Workflow

Assemble the first end-to-end flow: Cron trigger → query/export of buy-box matches → owner + contact + debt enrichment → AI scoring node → dedupe against CRM → write ranked list to a Google Sheet with a Slack summary. Run it against a single submarket first and verify the owners, contacts, and scores look right before widening the geography.

Cap each scheduled run to your license's reasonable usage and log a record count ('120 matched, 48 contactable, top 50 written') so you can spot a broken filter or an exhausted entitlement immediately.

Add the Signal-Watch and Candidate-Intake Flows

Layer on the daily snapshot-diff signal watcher (ownership change / debt maturity → CRM alert + outreach task) and the candidate-intake enrichment flow (new address → enrich + pre-screen → deal card). Activate them and monitor the first several runs to confirm change detection and screen tiers behave as expected.

For the signal watcher, persist each day's snapshot so the diff is reliable across restarts. If Reonomy data for a tracked owner is unavailable on a given day, skip rather than emit a false 'change' event.

Frequently Asked Questions

Common questions about Reonomy integration

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What It Does

Why Real Estate Professionals Use It

Setup Guide

Get started in approximately 1 hour to confirm license/access and test a single enrichment; 3-4 hours for the full prospecting, signal-watch, and intake workflow suite

Prerequisites

An active, licensed Reonomy subscription (Reonomy access is sold per customer; contact Reonomy/Altus sales — the platform and any API access are provisioned under your account)
Reonomy API access provisioned for your account if you want direct programmatic queries (enterprise/partner gating applies); otherwise your authorized Reonomy saved-search exports
Confirmation from your Reonomy agreement of what your license permits — this automation operates strictly within your own entitlement and never redistributes Reonomy data
An n8n instance (cloud or self-hosted) with the HTTP Request node for licensed API calls, or a file/Drive trigger for export-driven workflows
A CRM or spreadsheet destination (HubSpot, Salesforce, Airtable, or Google Sheets) for enriched owner records

Confirm Your Reonomy License and Access Mode

Ask your Reonomy rep explicitly whether your tier permits programmatic API access and what the redistribution terms are. Build to that answer; never design around scraping the web app.

Provision and Test Your Access Path

Map Reonomy Fields to Your CRM

Build one reusable 'Reonomy Enrichment' sub-workflow that takes a property reference and returns a flat object. Reference it from every sourcing and intake workflow so the mapping lives in one place.