Google Ads Integration
Lead Sources & AdvertisingWhat It Does
Google Ads is the world's largest search advertising platform, enabling real estate professionals to place ads in front of people actively searching for properties on Google Search, Google Maps, YouTube, and millions of partner websites. Unlike social media ads that target based on demographics and interests, Google Ads captures intent—people typing 'homes for sale in Austin', '3 bedroom houses near me', or 'best realtor in Miami' are showing immediate buying signals. When your ad appears at the top of search results and the user clicks, they land on your website or call your number, and you've captured a high-quality lead.
Why Real Estate Professionals Use It
Real estate is fundamentally a search-driven industry. Buyers don't wake up thinking 'I should check Facebook for homes'—they open Google and search 'homes for sale in [city]'. These are people with immediate intent, often pre-approved and ready to view properties within days. A buyer searching 'luxury homes in Scottsdale' at 11 PM on a Tuesday is actively in the market, not casually browsing. When your ad appears at the top of that search with a compelling headline ('See 50+ Luxury Scottsdale Listings | Free Buyer Consultation'), you capture them at the exact moment of highest intent.
AI Solutions for Lead Sources
Real Estate AI Playbook
10 AI workflows every agent needs for lead generation and client management
AI Lead Scoring Engine
Score and prioritize leads using AI based on engagement signals
AI Follow-Up Sequences
Personalized email and SMS sequences that adapt based on recipient behavior
Key Features for Real Estate
Discover how Google Ads powers real estate automation workflows
Keyword Targeting for High-Intent Searches
Bid on specific search keywords like 'homes for sale in [city]', 'best realtor near me', or '[neighborhood] real estate agent'. Your ad appears at the top of Google results when users search these terms, capturing them at peak buying intent.
A buyer searches 'condos under 400k in downtown Portland'. Your ad appears: 'Downtown Portland Condos | 20+ Under $400k | See Photos'. They click, land on your curated listing page, and you've captured a qualified lead who knows exactly what they want.
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Automation Workflows
Ready-to-deploy workflows powered by Google Ads + NextAutomation
Instant Lead Capture and CRM Sync from Search Ads
When a user clicks your Google Search ad, lands on your landing page, and submits a lead form, this workflow instantly captures the lead data along with the source keyword and ad campaign, creates a contact in your CRM, scores the lead based on search intent, assigns to an agent, and triggers immediate follow-up via SMS and email.
1User searches 'homes for sale in Riverside', clicks your ad, lands on landing page with form
2User submits form: name, email, phone, 'Looking for 3BR under $500k in Riverside'
3Google Ads fires conversion tracking pixel, n8n captures form submission
4Extract UTM parameters to determine keyword ('homes for sale in Riverside'), campaign, and ad group
Capture high-intent search leads instantly and route to the right agent with full context on what they searched and what they're looking for. First-response time under 60 seconds increases conversion from 15% to 40%. UTM tracking shows which keywords generate closings, not just clicks.
Triggers & Actions
Connect Google Ads to your workflows with powerful triggers and actions
Triggers
Ad Click
Fires when a user clicks your ad. Provides data on keyword, campaign, ad group, device, and location. Can be tracked via UTM parameters or Google Ads API.
User clicks ad for 'luxury homes in Scottsdale'. Capture click data and add to remarketing audience: 'Clicked Scottsdale Luxury Ad' for follow-up display ads.
Form Submission (Conversion)
Fires when a user submits a form on your landing page after clicking a Google Ad. Tracked via Google Ads conversion tag on your website.
Buyer clicks ad, lands on landing page, submits form requesting property info. Trigger workflow that creates HubSpot contact, sends SMS, and logs conversion in Google Ads.
Phone Call Initiated
Fires when a user clicks the 'Call' button on your mobile ad. Google provides call tracking number that forwards to your phone and logs call data (keyword, duration, caller location).
User searches 'real estate agent near me' on mobile, taps 'Call' button. Trigger workflow that logs call in CRM, transcribes call, and scores lead based on conversation.
Conversion Imported (Offline)
Fires when you upload offline conversion data (closed deals) to Google Ads via API. Allows you to track which keywords/campaigns led to actual sales, not just leads.
When deal closes in HubSpot, upload conversion to Google Ads: 'Lead from keyword [homes for sale Austin] closed for $15k commission.' Google optimizes bids to prioritize keywords that generate closings.
Remarketing Tag Fired
Fires when a website visitor with the Google Ads remarketing tag visits a specific page or meets a condition (time on site, pages visited).
Visitor browses your listing page for 3+ minutes. Remarketing tag adds them to audience: 'Engaged Listing Viewers'. Show them Display ads with similar listings over the next 30 days.
Budget Threshold Reached
Fires when your campaign reaches a specified budget threshold (e.g., 80% of daily budget spent). Can be used to pause campaigns or send alerts.
Your daily budget is $200. At 5 PM, you've spent $160 (80%). Trigger Slack alert: 'Google Ads budget 80% spent by 5 PM. High traffic today—consider increasing budget or pausing underperformers.'
Actions
Create Campaign
Creates a new Google Ads campaign via API with specified targeting, budget, keywords, and ad creative.
When new luxury listing goes live in CRM, automatically create Search campaign targeting keywords '[neighborhood] luxury homes' with $50/day budget and ad linking to listing page.
Update Keyword Bid
Adjusts the bid for a specific keyword. Can increase to get more traffic or decrease to reduce spend on underperformers.
Keyword 'homes for sale [city]' converted 5 leads to showings this week. Increase bid by 25% to capture more traffic while conversion rate is high.
Pause/Resume Campaign or Ad Group
Pauses or resumes a campaign or ad group via API. Useful for budget management or scheduling campaigns around events.
Your open house ends at 4 PM. Automatically pause the 'Open House RSVP' Search campaign to stop spending on an expired offer.
Add to Remarketing Audience
Adds a user (identified by cookie ID or email) to a remarketing audience for future ad targeting.
When lead submits form but doesn't book showing within 7 days, add them to 'Unbooked Leads' remarketing audience. Show ads: 'Ready to See Homes? Book Your Tour Today.'
Upload Offline Conversion
Sends conversion data to Google Ads for events that happened offline (phone call led to deal, showing led to closing). Uses GCLID (Google Click ID) to attribute conversion to specific ad click.
Deal closes in HubSpot. Extract GCLID from lead source, upload conversion to Google Ads: '$12k commission from keyword [condos for sale downtown]'. Google optimizes for this keyword.
Create Display Ad
Creates a Display ad (banner or responsive) to show on Google Display Network (millions of partner websites, YouTube, Gmail).
When new listing goes live, create Display ad with listing photo and headline 'Just Listed: 4BR in Riverside, $525k'. Target remarketing audience of people who visited your Riverside listings page.
Dispute Local Services Lead
Submits a dispute to Google for an invalid Local Services Ads lead (spam, wrong service, duplicate). If approved, you receive a refund of the lead cost.
Local Services lead message says 'I need a plumber' (wrong service). Use Google Ads API to dispute lead with reason 'Wrong Service'. Get $20 refund when approved.
Setup Guide
Get started in approximately 35 minutes for basic campaign setup; 2-3 hours for landing pages, conversion tracking, and n8n workflow
Prerequisites
- Google Ads account (free to create at ads.google.com)
- Google Ads conversion tracking tag installed on your website
- Landing page or website to send ad traffic to
- Payment method added to Google Ads account (credit card)
- n8n instance with Google Ads node or HTTP request capability for API access
Create Google Ads Account and Set Up Billing
Go to ads.google.com and sign up with your Google account (or create a new one for business). Complete the account setup wizard: choose your business name, billing country, time zone, and currency. Add a payment method (credit card or bank account). Start with a modest daily budget ($20-50) while learning.
Use a credit card that offers cashback or rewards points on advertising spend. With $1,000+/month in ad spend, you can earn $20-50/month in rewards—free money.
Install Google Ads Conversion Tracking Tag
In Google Ads, go to Tools → Measurement → Conversions → Create Conversion Action. Choose 'Website' and define your conversion (form submission, phone call, button click). Google generates a tracking tag (code snippet). Paste this into your website's <head> section or add via Google Tag Manager. Test by submitting a form—conversion should appear in Google Ads within 24 hours.
Create separate conversion actions for different goals: 'Contact Form Submission', 'Phone Call >60 seconds', 'Showing Booked'. This lets you optimize campaigns for specific outcomes, not just any lead.
Build High-Converting Landing Pages
Create dedicated landing pages for your ads—don't send traffic to your generic homepage. Each landing page should match the ad promise: if ad says 'See Riverside Listings', page shows Riverside listings. Include a clear headline, property photos, compelling copy, and a prominent form or click-to-call button. Page load speed matters: under 3 seconds is ideal.
Use Unbounce, Leadpages, or Carrd for quick landing page creation without coding. For real estate, simple pages with big photos and minimal text convert best—visitors want to see properties, not read essays.
Create Your First Search Campaign
In Google Ads, click Create Campaign → 'Leads' or 'Website Traffic' goal → Search campaign. Set your location targeting (your service area), daily budget ($20-50), and bidding strategy (start with 'Maximize Clicks' to gather data). Create ad groups for keyword themes ('homes for sale [city]', 'real estate agent [city]', '[neighborhood] real estate'). Write 3-5 ad variations per ad group testing different headlines and descriptions.
Start with 'broad match modifier' or 'phrase match' keywords (+homes +for +sale +Austin) to capture relevant searches without paying for junk traffic. After 30 days, review Search Terms report and add negative keywords (e.g., 'free', 'jobs', 'rentals') to filter out irrelevant searches.
Set Up Call Extensions and Call Tracking
In your campaign settings, add Call Extensions to display your phone number in ads. Enable 'Google forwarding number' to track calls—Google provides a unique tracking number that forwards to your real number and logs call data. This allows you to measure which keywords generate phone calls, not just website clicks.
For mobile-only campaigns, use 'Call Ads' that skip the landing page entirely—user taps ad and calls you directly. Perfect for 'real estate agent near me' searches where users want immediate contact, not to browse a website.
Connect Google Ads to n8n for Automation
In n8n, add Google Ads credentials using OAuth2 (requires Google Ads API access—apply at Google Ads Developer Center). Once connected, you can pull campaign data, update bids, create/pause campaigns, and upload conversions via n8n workflows. Test by pulling a list of active campaigns or updating a keyword bid.
If Google Ads API access is delayed, use webhook triggers instead: when conversion tag fires, it can POST data to an n8n webhook. This captures leads in real-time without needing full API access.
Build n8n Workflow for Lead Capture and CRM Sync
Create n8n workflow: Webhook (triggered by Google Ads conversion tag or form submission) → Parse lead data → Check if contact exists in HubSpot → Create/update contact → Tag with Google Ads source and keyword (from UTM parameters) → Send SMS confirmation → Slack alert to agent → Create follow-up task.
Add UTM parameters to your ad URLs (?utm_source=google&utm_medium=cpc&utm_campaign=riverside-search&utm_term=[keyword]) so you can track which specific keywords and campaigns generated each lead in your CRM.
Set Up Remarketing and Optimize Performance
Install Google Ads remarketing tag on your website (similar to conversion tag). In Google Ads, create Audience: 'All Website Visitors - Last 30 Days'. Launch a Display campaign targeting this audience with ads showcasing your listings. Monitor performance weekly: pause keywords with CPA (cost per acquisition) above your target, increase bids on high-converters, and test new ad copy.
After 90 days and 50+ conversions, switch from 'Maximize Clicks' to 'Target CPA' bidding. Set target to your average CPA over the first 90 days. Google's AI will optimize to maintain that CPA while scaling volume.
Frequently Asked Questions
Common questions about Google Ads integration
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